"Make it Stick"

I am reading "Make it Stick" by Chip & Dan Heath.
It is a great perspective on marketing and how to create a memorable impact.
Mark Twain once said "A lie can make it halfway around the world before the truth can even get it's boots on."

The Heaths give the principles for making your marketing campaign "STICK!"

#1--Simple
#2--Unexpected
#3--Concrete
#4--Credible
#5--Emotinal
#6--Stories

Well worth the read.

stan b