"Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party. In a millisecond, millions of people can know everything about everything and everyone.
You knew it couldn’t be long before business got involved. Small business, big business, your business.
Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity.
When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos, and Amazon dive head first into the process, you can be certain there is plenty of opportunity and plenty of room for you to do the same.
BUSINESS SOCIAL MEDIA REQUIRES AN INVESTMENT: Your time.
You must be willing to allocate an hour a day to build your network. When you do, and do it right, the rewards will be beyond your ability to measure. You will reconnect with business associates and you’ll attract people and prospective customers to connect with you a thousand times faster and 10 thousand times better than making the 100-year-old cold call.
Business social media is the new cold call.
You’ll make sales, you’ll create loyal customers, and you will profit from your ability to expose yourself, your thoughts, your experiences, your interactions, and your value to your market around the corner, and your market around the world.
CAUTION: After you begin to see results, you’ll curse yourself for not starting sooner. Turn that energy into action. Business social media is still young. There is still plenty of time. Commit to involve, decide to do it with value, intend to stick at it until you win, and reap the rewards both in reputation and in profit.
Get ready to ride the social media wave. It’s a big one. Perhaps the biggest ever. "
stan b
Wednesday, April 27, 2011
Friday, April 22, 2011
Wednesday, April 13, 2011
"Make it Stick"
I am reading "Make it Stick" by Chip & Dan Heath.
It is a great perspective on marketing and how to create a memorable impact.
Mark Twain once said "A lie can make it halfway around the world before the truth can even get it's boots on."
The Heaths give the principles for making your marketing campaign "STICK!"
#1--Simple
#2--Unexpected
#3--Concrete
#4--Credible
#5--Emotinal
#6--Stories
Well worth the read.
stan b
It is a great perspective on marketing and how to create a memorable impact.
Mark Twain once said "A lie can make it halfway around the world before the truth can even get it's boots on."
The Heaths give the principles for making your marketing campaign "STICK!"
#1--Simple
#2--Unexpected
#3--Concrete
#4--Credible
#5--Emotinal
#6--Stories
Well worth the read.
stan b
Monday, April 11, 2011
Phone Messages
Always end a Voice Mail with "....if you get a chance, please call me at **********, or I will call back a little bit later...."
It's our responsibilty to intiate contact.
This leaves it open for our next contact!!
I'll be calling you back a little bit later!!
stan b
It's our responsibilty to intiate contact.
This leaves it open for our next contact!!
I'll be calling you back a little bit later!!
stan b
Thursday, April 7, 2011
Social BOOM!!
I am reading Jeffrey Gitomer's new book "Social Boom."
Trying to learn and playing catch up.
We all need to adapt to the new social media and maximize prudent use to support our sales efforts.
A latter day "good ol' boys" network.
More to follow.
stan b
Trying to learn and playing catch up.
We all need to adapt to the new social media and maximize prudent use to support our sales efforts.
A latter day "good ol' boys" network.
More to follow.
stan b
Friday, March 11, 2011
4 Color Digital
Where do you think the next BIG move in 4 Color digital will be??
Transpromotional??
I think some companies were so bad with data, the experience was poor for the end user and they left the concept.
We at AB Data know data is king and the proper handling and preparation of data rules.
Talk to us about premium data management to create effective accurate direct mail and marketing for optimum returns.
stan b
Transpromotional??
I think some companies were so bad with data, the experience was poor for the end user and they left the concept.
We at AB Data know data is king and the proper handling and preparation of data rules.
Talk to us about premium data management to create effective accurate direct mail and marketing for optimum returns.
stan b
Tuesday, March 8, 2011
Go to Work!!
Why won't the WI Democrats come to WI and do their jobs?
Are they doing as told by the union bosses?
Or.....are they just concerned about the kids??
stan b
Are they doing as told by the union bosses?
Or.....are they just concerned about the kids??
stan b
Monday, March 7, 2011
Great story
I hope you enjoy this slide show about "AMMO."
A great dog.
http://www.findretrievers.phanfare.com/slideshow.aspx?s=0&username=findretrievers&a_id=4550315&s_id=5006502
stan b
A great dog.
http://www.findretrievers.phanfare.com/slideshow.aspx?s=0&username=findretrievers&a_id=4550315&s_id=5006502
stan b
Tuesday, March 1, 2011
Thursday, January 6, 2011
Want to Learn How to Generate More Business??
AB Data will be hosting a seminar on true 1 to 1 marketing.
Use existing data to speak directly to your existing and potential clients!
Increase your client base and speak to thier specific needs, habits or concerns.
Speakers will include Greg Padovani, President PENS Communications.
Please let me know if you have an interest in attending.
Thank you,
stan bullock
Use existing data to speak directly to your existing and potential clients!
Increase your client base and speak to thier specific needs, habits or concerns.
Speakers will include Greg Padovani, President PENS Communications.
Please let me know if you have an interest in attending.
Thank you,
stan bullock
Wednesday, January 5, 2011
Persistance?
"When do you make a change?"
January 4, 2011 ·
"While I try to not overuse sports analogies, it’s important to notice the decision this past weekend from the owner of the NFL’s New York Giants.
John Mara announced that coach Tom Coughlin’s job was safe, even though the Giants failed to make the playoffs.
“I’m obviously disappointed we didn’t make the playoffs,” Mara said. “Everybody in this locker room is disappointed. But that doesn’t mean you blow the whole thing up. He’s still the guy we want as our head coach.”
In today’s world of instant gratification…where it’s no longer “what have you done for me lately” — but, “what are you doing for me NOW?”…Mara and the Giants aren’t blaming the coach for the team’s problems (he wasn’t the one turning the ball over an average of almost two times more PER GAME than the Patriots, for example)…and I think that’s refreshing in the world of sports.
But, it also begs the question for your business: How long will you stay with someone to let them season as a professional, and truly develop superior skills?
Are you willing to “hang in there” with someone who you believe can become an outstanding performer?
Or, would you bow to the trend of so many businesses that demand you produce immediately, or you’re out the door?
I’m reminded of the coach brought to a premier program to win a championship.
After THIRTEEN years on the job, his best result was a third place in a regional tournament. Three subsequent years, his record went 16-10, 16-9, and 14-12. Not losing seasons, obviously. However…not exactly setting the world on fire, either.
Many alumni wanted him out — remember, there were championship expectations, and after fifteen years, this guy had won exactly zero.
Would you have pulled the trigger? Taken a chance on a flashier leader? Would you have believed this record over a decade and a half would have proven this guy was no champion?
If so…you’ve just fired John Wooden from UCLA.
Over the next twelve years, Wooden won ten NCAA championships — a record that will probably never be equaled. During that dozen years, his teams lost a TOTAL of twenty-two games…while winning THREE HUNDRED THIRTY-FIVE games!"
Stan b
January 4, 2011 ·
"While I try to not overuse sports analogies, it’s important to notice the decision this past weekend from the owner of the NFL’s New York Giants.
John Mara announced that coach Tom Coughlin’s job was safe, even though the Giants failed to make the playoffs.
“I’m obviously disappointed we didn’t make the playoffs,” Mara said. “Everybody in this locker room is disappointed. But that doesn’t mean you blow the whole thing up. He’s still the guy we want as our head coach.”
In today’s world of instant gratification…where it’s no longer “what have you done for me lately” — but, “what are you doing for me NOW?”…Mara and the Giants aren’t blaming the coach for the team’s problems (he wasn’t the one turning the ball over an average of almost two times more PER GAME than the Patriots, for example)…and I think that’s refreshing in the world of sports.
But, it also begs the question for your business: How long will you stay with someone to let them season as a professional, and truly develop superior skills?
Are you willing to “hang in there” with someone who you believe can become an outstanding performer?
Or, would you bow to the trend of so many businesses that demand you produce immediately, or you’re out the door?
I’m reminded of the coach brought to a premier program to win a championship.
After THIRTEEN years on the job, his best result was a third place in a regional tournament. Three subsequent years, his record went 16-10, 16-9, and 14-12. Not losing seasons, obviously. However…not exactly setting the world on fire, either.
Many alumni wanted him out — remember, there were championship expectations, and after fifteen years, this guy had won exactly zero.
Would you have pulled the trigger? Taken a chance on a flashier leader? Would you have believed this record over a decade and a half would have proven this guy was no champion?
If so…you’ve just fired John Wooden from UCLA.
Over the next twelve years, Wooden won ten NCAA championships — a record that will probably never be equaled. During that dozen years, his teams lost a TOTAL of twenty-two games…while winning THREE HUNDRED THIRTY-FIVE games!"
Stan b
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