AB Data will be hosting a seminar on true 1 to 1 marketing.
Use existing data to speak directly to your existing and potential clients!
Increase your client base and speak to thier specific needs, habits or concerns.
Speakers will include Greg Padovani, President PENS Communications.
Please let me know if you have an interest in attending.
Thank you,
stan bullock
Thursday, January 6, 2011
Wednesday, January 5, 2011
Persistance?
"When do you make a change?"
January 4, 2011 ·
"While I try to not overuse sports analogies, it’s important to notice the decision this past weekend from the owner of the NFL’s New York Giants.
John Mara announced that coach Tom Coughlin’s job was safe, even though the Giants failed to make the playoffs.
“I’m obviously disappointed we didn’t make the playoffs,” Mara said. “Everybody in this locker room is disappointed. But that doesn’t mean you blow the whole thing up. He’s still the guy we want as our head coach.”
In today’s world of instant gratification…where it’s no longer “what have you done for me lately” — but, “what are you doing for me NOW?”…Mara and the Giants aren’t blaming the coach for the team’s problems (he wasn’t the one turning the ball over an average of almost two times more PER GAME than the Patriots, for example)…and I think that’s refreshing in the world of sports.
But, it also begs the question for your business: How long will you stay with someone to let them season as a professional, and truly develop superior skills?
Are you willing to “hang in there” with someone who you believe can become an outstanding performer?
Or, would you bow to the trend of so many businesses that demand you produce immediately, or you’re out the door?
I’m reminded of the coach brought to a premier program to win a championship.
After THIRTEEN years on the job, his best result was a third place in a regional tournament. Three subsequent years, his record went 16-10, 16-9, and 14-12. Not losing seasons, obviously. However…not exactly setting the world on fire, either.
Many alumni wanted him out — remember, there were championship expectations, and after fifteen years, this guy had won exactly zero.
Would you have pulled the trigger? Taken a chance on a flashier leader? Would you have believed this record over a decade and a half would have proven this guy was no champion?
If so…you’ve just fired John Wooden from UCLA.
Over the next twelve years, Wooden won ten NCAA championships — a record that will probably never be equaled. During that dozen years, his teams lost a TOTAL of twenty-two games…while winning THREE HUNDRED THIRTY-FIVE games!"
Stan b
January 4, 2011 ·
"While I try to not overuse sports analogies, it’s important to notice the decision this past weekend from the owner of the NFL’s New York Giants.
John Mara announced that coach Tom Coughlin’s job was safe, even though the Giants failed to make the playoffs.
“I’m obviously disappointed we didn’t make the playoffs,” Mara said. “Everybody in this locker room is disappointed. But that doesn’t mean you blow the whole thing up. He’s still the guy we want as our head coach.”
In today’s world of instant gratification…where it’s no longer “what have you done for me lately” — but, “what are you doing for me NOW?”…Mara and the Giants aren’t blaming the coach for the team’s problems (he wasn’t the one turning the ball over an average of almost two times more PER GAME than the Patriots, for example)…and I think that’s refreshing in the world of sports.
But, it also begs the question for your business: How long will you stay with someone to let them season as a professional, and truly develop superior skills?
Are you willing to “hang in there” with someone who you believe can become an outstanding performer?
Or, would you bow to the trend of so many businesses that demand you produce immediately, or you’re out the door?
I’m reminded of the coach brought to a premier program to win a championship.
After THIRTEEN years on the job, his best result was a third place in a regional tournament. Three subsequent years, his record went 16-10, 16-9, and 14-12. Not losing seasons, obviously. However…not exactly setting the world on fire, either.
Many alumni wanted him out — remember, there were championship expectations, and after fifteen years, this guy had won exactly zero.
Would you have pulled the trigger? Taken a chance on a flashier leader? Would you have believed this record over a decade and a half would have proven this guy was no champion?
If so…you’ve just fired John Wooden from UCLA.
Over the next twelve years, Wooden won ten NCAA championships — a record that will probably never be equaled. During that dozen years, his teams lost a TOTAL of twenty-two games…while winning THREE HUNDRED THIRTY-FIVE games!"
Stan b
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