MORE Social Media

"Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party. In a millisecond, millions of people can know everything about everything and everyone.
You knew it couldn’t be long before business got involved. Small business, big business, your business.

Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity.

When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos, and Amazon dive head first into the process, you can be certain there is plenty of opportunity and plenty of room for you to do the same.

BUSINESS SOCIAL MEDIA REQUIRES AN INVESTMENT: Your time.
You must be willing to allocate an hour a day to build your network. When you do, and do it right, the rewards will be beyond your ability to measure. You will reconnect with business associates and you’ll attract people and prospective customers to connect with you a thousand times faster and 10 thousand times better than making the 100-year-old cold call.

Business social media is the new cold call.

You’ll make sales, you’ll create loyal customers, and you will profit from your ability to expose yourself, your thoughts, your experiences, your interactions, and your value to your market around the corner, and your market around the world.


CAUTION: After you begin to see results, you’ll curse yourself for not starting sooner. Turn that energy into action. Business social media is still young. There is still plenty of time. Commit to involve, decide to do it with value, intend to stick at it until you win, and reap the rewards both in reputation and in profit.

Get ready to ride the social media wave. It’s a big one. Perhaps the biggest ever. "

stan b

Bosses??

Would you rather work for a "talented ass-klown" or a "sweetheart hack??"

stan b

"Make it Stick"

I am reading "Make it Stick" by Chip & Dan Heath.
It is a great perspective on marketing and how to create a memorable impact.
Mark Twain once said "A lie can make it halfway around the world before the truth can even get it's boots on."

The Heaths give the principles for making your marketing campaign "STICK!"

#1--Simple
#2--Unexpected
#3--Concrete
#4--Credible
#5--Emotinal
#6--Stories

Well worth the read.

stan b

Phone Messages

Always end a Voice Mail with "....if you get a chance, please call me at **********, or I will call back a little bit later...."

It's our responsibilty to intiate contact.
This leaves it open for our next contact!!

I'll be calling you back a little bit later!!


stan b

Social BOOM!!

I am reading Jeffrey Gitomer's new book "Social Boom."
Trying to learn and playing catch up.

We all need to adapt to the new social media and maximize prudent use to support our sales efforts.

A latter day "good ol' boys" network.

More to follow.


stan b

4 Color Digital

Where do you think the next BIG move in 4 Color digital will be??

Transpromotional??

I think some companies were so bad with data, the experience was poor for the end user and they left the concept.

We at AB Data know data is king and the proper handling and preparation of data rules.

Talk to us about premium data management to create effective accurate direct mail and marketing for optimum returns.

stan b

Go to Work!!

Why won't the WI Democrats come to WI and do their jobs?

Are they doing as told by the union bosses?
Or.....are they just concerned about the kids??


stan b